Brand Development | Creative Direction | Apparel | Campaign Design

OxFit is a performance-driven fitness community built around helping people become healthy, happy and harder to kill. As an ongoing creative partner, I work alongside the leadership team to shape the visual identity of the brand across apparel, campaigns, events, digital marketing, and in-gym experiences.

Rather than creating isolated graphics, the focus has been developing a cohesive visual system that evolves with the business while remaining unmistakably OxFit.

Deliverables

Creative direction

Brand Identity

Social Media Assets

Merchandise Design